This Privacy Policy is designed to help you understand how Air Lift Company and its related organizations and affiliates (“Air Lift”, “we”, “us” or “our”), collects, uses and shares personal information collected through its websites and applications. We value your privacy, and we will not share your personal information with third parties except as described in this Policy without your consent.
By using THIS site OR APP, you agree to be bound by this Policy. If you do not agree with any of the terms of the Policy, please do not use THIS website OR PROVIDE US WITH YOUR INFORMATION.
This Policy applies to our collection, use and sharing of your personal information (a) when you visit our website at airliftcompany.com and its related sites, including airliftperformance.com (collectively, the “Site”) or download or use our applications (the “App”), (b) receive our communications or participate in our online or offline activities or events, and (c) that we obtain from third parties such as resellers, database vendors, content publishers and suppliers.
This Policy applies only to information gathered as described above and does not apply to any other information or websites not owned or operated by us or information collected by us by other means.
This section of our Policy describes the categories of personal information we collect about you and the different ways in which we collect your personal information.
Information You Give Us. Personal information you may provide through the Site or App or otherwise communicate to us includes:
Information We Get From Others. We may obtain additional information about you from third party sources, such as service providers, vendors, social media sites, and advertising agencies to provide you with more relevant information about our services. This information may include your contact information, buying preferences, or cookie information.
Information Automatically Collected. Our servers and third party service providers may automatically record cookie information in connection with your use of the Site, which includes information such as your Internet Protocol (IP) address, device and browser type, operating system, DNS, the pages or features of the Site that you browsed and the time spent on those pages or features, the frequency with which you use the Site, the links that you click on or use, and other statistics. We collect this information in server logs and by using cookies and similar tracking technologies. See our Cookie Policy, below, for more information.
Statistical Analyses. We use tools like Google Analytics to help us gather statistical information about the visitors to our Site and how they use the Site on an anonymous, aggregate basis. We may use this information to gain a better understanding of the users of our Site, to improve our Site, and to improve our services. However, we will not associate this data with your personally identifiable data unless required to do so to cooperate with law enforcement activity or other governmental request or to comply with law. This information is collected via cookies and other identifiers that we and third parties place on our site. See our Cookie Policy, below, for more information.
This section of our Policy describes the different purposes for which we may use the personal information we collect about you.
To Provide our Products/Services and Communicate With You.
We use your contact information, payment information and other personal information to:
The App will use your precise location exclusively during runtime and does not distribute, store, or share this information beyond the confines of the your device.
To Improve our Site. We use your tracking information to:
To Send You Marketing Communications. We may use your contact information to send you newsletters, promotions or other marketing communications, but you may opt out of receiving them as described in the Your Choices section below.
To Create and Maintain Your Account. In order to utilize the services provided through the Site or App, you may create an account using certain personal information, including your name, email address, and phone number. You have choices about the information included in your account profile. You do not have to provide additional information on your profile; however, additional profile information may help you get more from our services. It is your choice whether to include sensitive information on your profile and to make that sensitive information public. Please do not post or add personal information to your profile that you would not want to be publicly available.
For Compliance, Fraud Prevention and Safety. We may use some or all of your personal information as we believe appropriate to: (a) investigate or prevent violation of the law or your agreements with us; (b) protect our, your or others’ rights, privacy, safety or property (including by prosecuting and defending legal claims); (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity; (d) comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; and (e) where permitted by law in connection with a legal investigation. For example, we may share information with law enforcement to reduce the risk of fraud or if someone uses or attempts to use our site for illegal reasons.
With Your Consent. In some cases we may ask for your consent to collect, use or share your personal information.
This section of our Policy describes the categories of personal information we share with third parties and the types of third parties with whom we share that information.
We do not sell your personal information; however we may share your personal information with third parties for a number of reasons. For example, we may use third parties to help us design and operate the Site and App, provide services to support the Site and App, help us analyze our data, process your credit card information, or send information on our behalf about services and events in which you may be interested. Unless otherwise indicated at the time we collect your information, if we allow third parties to access the personal information we collect, we will have contractual provisions or other appropriate protections in place to ensure such access is for limited purposes and in compliance with this Policy. Specifically, we share your personal information with the following categories of third parties:
Service Providers and Business Partners. We may share your personal information with third party companies and individuals as needed for them to provide us with services that help us with our business activities and to promote our services to you. This information may include your contact information, and cookie information.
Compliance, Fraud Prevention and Safety. We may disclose some or all of the personal information we have collected about you as we believe appropriate to government or law enforcement officials or private parties for the purposes described above under the section “For Compliance, Fraud Prevention and Safety.”
Business Transfers. We may sell, transfer or otherwise share some or all of our business or assets, including all of the personal information we have collected about you, in connection with a business deal (or potential business deal) such as a merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy.
This section of our Policy describes your choices with respect to the personal information you provide and the marketing communications you may receive. In addition, some states may grant you additional rights as further described in the “Notice to California Residents” or the Combined CO, CT, UT, VA Notice Section.
Opt Out of Communications. You may opt out of email notifications by changing the communication preferences in your account settings.
Opt Out of Marketing Communications. You may opt out of marketing-related emails by changing the communication preferences in your account settings or by following the opt-out prompt in the email. To opt out of other forms of marketing communications, please contact us using the contact information provided at the end of this Policy.
Consequences of Not Providing Personal Information. You are not required to provide all personal information identified in this Policy to use our Site or App or to interact with us offline, but certain functionality will not be available if you do not provide personal information. For example, if you do not provide personal information, we may not be able to respond to your request, perform a transaction with you, or provide you with marketing that we believe you would find valuable.
This section of our Policy describes how we and our business partners may collect and store information about you and your use of the Site or App through cookies and other tracking technologies.
What are Cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies set by the website are called “first party cookies”. Cookies set by parties other than the website are called “third party cookies”. Third party cookies enable third party features or functionality, such as advertising or website analytics, to be provided on or through the website. The parties that set these third party cookies can recognize your computer or device both when it visits the website in question and also when it visits certain other websites and/or mobile apps.
We do not use any cookies on the Site or in the App. Cookies are not, however, the only way to track visitors to a website or on an app. We may use similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Sites. These technologies often depend on cookies to function properly, and so disabling cookies may impair their functioning. If you sign up to receive our e-mails, we will also use cookies in conjunction with these emails. When your browser downloads any graphic content in the e-mail, we will also place a cookie on your computer that will tell us if you come to our website at a later date.
Third-Party Cookies. We collaborate with various third-party service providers who also use cookies to help us optimize our website, to understand more about the visitors to our website, and to advertise to you. For example, we use Google Analytics to provide us with demographic information about our visitors and to help us analyze how people use our website. To learn more about how Google Analytics operates, please click the link above or visit its website to view their privacy policies.
Google Services. We use Google Analytics to help us gather statistical information about the visitors to our Site and to market our products/services. Specifically, we use Google products, such as Google Analytics Advertising Features, which creates audiences based on specific behaviors and demographics and interest data, and shares that information with Google. This information is collected via cookies and other identifiers that we and third parties place on our site. We and our third party partners may use this information to gain a better understanding of the users of our Site, to advertise to you, and to improve our products and services. To understand how Google collects and processes data, including through the use of cookies and other technologies, please visit please visit https://policies.google.com/technologies/partner-sites. To opt out of the Google Analytics, we encourage you to check out Google Analytics’ currently available opt-outs for the web.
How Do We Use Cookies? Our third-party partners may use cookies to gain a better understanding of the users of our Site, customize your Site experience, and to improve our products/services. We also use cookies to provide you with interest-based advertising, which shows interest-based ads to you on sites across the Internet. To support interest-based advertising, we and the companies we have contracted with may use anonymous information about your visits to our and other websites and applications. If you have provided us with other personal information as described in this policy, we may associate that personal information with information gathered through cookies and other tracking technology to offer increased personalization and functionality. Third parties who place cookies and other tracking technology on our Site may also connect the information that they collect from these tools to other sources of information. To learn more about the use of cookies, pixels, or other technologies to deliver more relevant advertising, and to better understand how to manage your personal information, including access to and use by certain service providers, please visit http://www.aboutads.info/choices.
How Can You Disable Cookies and Other Tracking Technology? Depending on the type of browser and device that you use, you may have the ability to control the type of information that these tools use. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com. Some Internet browsers also may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Third Party Sites and Services. The Site or App may contain links to other websites and services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third party websites, applications or services, and we are not responsible for their actions. Other websites and services follow different rules regarding their collection, use and sharing of your personal information. We encourage you to read their privacy policies to learn more.
Security. The security of your personal information is important to us. We take a number of organizational, technical and physical measures that are designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the absolute security of your personal information.
International Data Use and Cross-Border Transfers. We are located in the United States and have affiliates and service providers in other countries, and your personal information may be collected, used and stored in the United States or other locations outside of your home country. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country. However, we will handle your personal information in accordance with this Policy regardless of where your personal information is kept. Regarding transfers from the European Economic Area, Switzerland or United Kingdom to the United States, we rely on the derogations for transfers which are necessary to perform the transaction with you. Where required by law, you may request a copy of the suitable mechanisms we have in place by contacting us as detailed below. If you reside in other non-US jurisdictions, your use of the Site or App or provision of any personal information constitutes your consent for the transfer of such data to the United States for the purposes identified in this Policy. If you have questions about cross-border transfers, please contact us as detailed at the end of this Policy.
Verifying, Changing, and Deleting Your Information. If you have registered for an account through our Site, you can access, review and manage many changes yourself via your account, including updating your profile information and changing your communication preferences. If the information you are seeking is not available within your account, you can contact us as detailed below and ask us to change, update or fix your information in certain cases, particularly if it is inaccurate. You can also request that we erase or delete all or some of your personal information or otherwise object to, limit, or restrict the use of such information (if we have no legal right or legitimate business interest in retaining such information).
Children.
The Site and App are not intended for use by anyone under the age of 16, nor do we knowingly collect or solicit personal information from anyone under the age of 16. If you are under 16, you should not attempt to use the Site or App or send any information about yourself to us.
We reserve the right to modify this Policy at any time. If we make changes to this Policy, we will post them on the Site and App and indicate the effective date of the change. If we make material changes to this Policy we will notify you by email or through the Site or App.
The App may request your permission to access certain functionality.
Photo and Video Media. This permission grants the App the capability to capture, store, and manage photos and videos generated within the App. Additionally, it allows the App to access and view media you have created. All captured media is stored solely on the your device, and no information is transmitted to cloud storage or external servers.
WiFi and Bluetooth. This permission is necessary for the App to establish connections with enabled devices, either via WiFi or Bluetooth (depending on the App), ensuring seamless functionality. The App does not share any personal information during the connection process and no information is transmitted to cloud storage or external servers.
Geolocation Information. The App uses Location Permission to acquire precise location in order to detect and facilitate te search for local WiFi SSIDs. The App accesses location data exclusively during runtime and does not distribute, store, or share this information beyond the confines of your device.
If you are a California resident, this section applies to you in addition to the rest of this Policy.
Personal Information We Collect. We collect your personal information when you interact with our Site or App or otherwise communicate with us. In the past 12 months, we have collected the following categories of personal information from consumers and have used that information for the following purposes:
| Category of personal information collected | Business purpose of collection | Source(s) of information | Retention period |
| Identifiers such as a real name, postal address, unique personal identifier, online identifier, email address, account name, or other similar identifiers. | eCommerce purchase and digital and social marketing | User registration on the website or online identifier when served a digital ad | Ecomerce site is stored until deltion. Online identifier is maintained within Google Analytics. |
| any personal information described in subdivision (e) of Section 1798.80 [non-publically available information including name, address, telephone number, | eCommerce purchase | User registration on the website | Until deletion |
| Commercial information, including products or services purchased, | eCommerce purchase | User registration on the website | Until deletion |
| Biometric information. | None | ||
| Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement. | digital and social marketing | Online identifier when they are served a digital ad | Online identifier is maintained within Google Analytics. |
| Geolocation data. | Use it for the dealer locator; App use for detection and facilitating the search for local WiFi SSIDs | Input by customer’ accessed by the App | Not retained |
We will not collect additional categories of personal information or use or retain the personal information we collected for materially different, unrelated, or incompatible business purposes without providing you notice. We will only retain your personal information for the period of time indicated above.
Sharing Your Information. We do not sell, share, or otherwise disclose your personal information to third parties for business or commercial purposes.
Personal Information of Children. We have no actual knowledge that we sell or share personal information of consumers under 16 years of age.
Your Rights. California residents have certain rights regarding their personal information:
Exercising Your Rights. To exercise your rights above, please submit a request to us by emailing us at mailto: privacy@airliftcompany.com. Please describe your request with sufficient detail so we can properly respond to your request. As part of your request, please specify which right you are exercising and be prepared to provide the following information: name and mailing address. We may ask for additional information to verify your identity. The information you provide in your request and any follow up information we ask for from you will be used solely to verify your request. After receiving your request, we may need to contact you for further information and will notify you if your request has been granted or declined, or if an exception applies to your request. Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal information. You may also make a request on behalf of your minor child.
We will not discriminate against you if you choose to exercise your rights.
Responding to Your Rights Request. We will try to respond to your request within 45 days. If we need more time, we will contact you with the reason we need more time and the extension period. [If you have an account with us, we will deliver our written response to that account.] [If you do not have an account with us,] we will deliver our written response by mail or electronically, at your option. In response to your request to know, we will only disclose the information we have collected in the 12 months prior to our receipt of your request. Our response will also explain the reasons we cannot comply with any request, if applicable. We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.
If you have any questions or concerns about our privacy practices or information practices, please contact us as detailed at the end of this Policy.
You may contact us if you have any questions or to exercise your individual rights under this policy at the following:
2727 Snow Road Lansing, MI 48917 800.248.0892 privacy@airliftcompany.com
Notice to Colorado, Connecticut, Utah, and Virginia residents:
We will only retain your information as long as it is reasonably necessary for the purposes for which it was processed.
The law of your state gives you certain rights regarding your personal information:
Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal information. To exercise your rights above, please contact us as described at the end of the Policy. As part of your request, please specify which right you are exercising and be prepared to provide your name and contact information. After receiving your request, we will use the information you provided to authenticate your identity or your authority as an authorized agent. However, we may ask you to provide additional information if we cannot authenticate your identity or authority based on the information you have provided and the information in our records. We will not discriminate against you if you choose to exercise your rights.
We will try to respond to your request within 45 days and notify you if your request has been granted or declined, or if an exception applies to your request. If we need additional time, we will contact you with the reason and the extension period. We will deliver our written response by mail or electronically, at your option. Our response will also explain the reasons we cannot comply with any request, if applicable. We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.
Right to appeal
If you are a resident of Colorado, Connecticut, or Virginia, you have the right to appeal our refusal to take action on a rights request within 30 days after receiving our decision by contacting us as detailed at the end of this Policy. We will try to inform you of our decision in writing within 45 days after receipt of your appeal, with a written explanation of our decision. If we need more time, we will contact you with the reason and the extension period. If your appeal is denied or if you have concerns about the results of an appeal, you may contact your state’s attorney general by clicking the appropriate link below.
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